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BEHIND THE SCENES
Behind the Lens: The LVHM Campaign at Rail 71
How a 600 sqft studio in Wynwood became the backdrop for one of the most ambitious fashion campaigns of the year.
Maria Gonzalez
·
March 12, 2025
The call came in on a Tuesday afternoon. Fabiola, our studio coordinator, answered and knew immediately this was not a typical booking. The LVHM production team needed three full days at Rail 71 — backdrop systems, full studio access, and a crew of twelve. The brief was minimal: clean, modern, with space to breathe.
What followed was one of the most technically demanding shoots we have hosted at the studio. This is the story of how it came together.
Setting the Scene
The first morning the crew arrived at 7am. By the time our team had finished setting up the backdrops and lighting rigging, it was nearly 9. The Godox AD600 Pro units were positioned to create a soft wrap-around light that would define the mood for the entire campaign — directional, controlled, with none of the harshness that cheaper setups produce.
Lead photographer Carlos Ruiz had done three recces before the shoot, mapping each setup against the floor plan we provide to every client. That preparation showed. Transitions between setups that typically take 30 minutes took under 10.
"When the light is right and the space is right, everything else follows."
The Godox AD600 Pro setup during Day 2 of the LVHM shoot. Photo: Rail 71 Archive.
The Result
Three days. Forty-seven setups. A crew that left the space cleaner than they found it. The final images from the LVHM campaign were published across their digital channels in April 2025.
For the Rail 71 team, this shoot confirmed something we have always believed: when a studio is designed with real productions in mind — the right ceiling height, the right rigging points, the right floor — it shows in the work.
STUDIO RENTAL
BEHIND THE SCENES
FASHION PHOTOGRAPHY
LVHM
Maria Gonzalez
Studio photographer and creative director based in Miami. Shoots editorial fashion and product catalogs at Rail 71.
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